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    I really wish I'd had all the information contained in Nick's ‘Building Your Expert Brand’ course when I was starting out with [my business] Gorgeous Guineas - it would have been less of a struggle! Although I am already doing much of what is covered in the course, I have found out the hard way. Having a concise definition of what an ‘Expert’ is, along with an assortment of different ways in which you can start building your Expert Platform is invaluable. Once you have a framework like this, it is much easier to focus your efforts into taking the right actions in order to become an Expert. Thanks Nick.    

~ Chrissie

    I realised I have a big thank you to give to you for all your mentoring and help around getting my project off the ground. I just wanted to say that you have been an inspiration to me, I love your work and your coaching has been invaluable along my journey.    

~ Suzy, Sussex, UK

    You may remember that you gave me some telephone coaching last summer to help me decide my future path. I wanted to let you know how things are going for me…..You have been a great inspiration to me and many of my friends in understanding that you can do something that you love and escape from the treadmill of city work!! I am very grateful for that and very happy with my new way of life!    

~ Georgina, London, UK

    Thanks for your 9 pointers presentation. It has really inspired me. I am passing it on to my friends. Keep the good work.    

~ Monda

    Thank-you for helping me see my resistance in a totally different way, as a direction, not just an obstacle.     

~ Tanya, Oregon, USA

    Thanks for the chat today, which as you so rightfully say homed in and explored the core of what has been holding me back. I feel relieved of a heavy burden that i have been carrying for as long as i can remember.     

~ Nyokabi, London

    That session was so clarifying for me and was just what I was looking for!     

~ Reina, Denver Colorado

    You most certainly did help and affirm me in my new direction yesterday. That's two hours that I will look back on - in years to come - as a pivotal point in my career.     

~ Steve, London

    Thank you so much for yesterday and for being such a lovely role model! Tangible evidence of change – I woke at 7.15 not 4am (for the first time in 7 months) and no longer have the sick feeling of anticipation about facing a day of work. Something in the energy of your voice also stays with me and I can return to that too.     

~ Davina, East Sussex, UK

    I'm still buzzing from attending yesterday's seminar. Such talent in the room and so many brilliant businesses taking off. I found the day gave me a major top up in energy and inspiration which was a lovely counterbalance to the solo entrepreneur side of working in a business. Nick and Niki provide such a clear overview of what makes an expert business effective. I loved the credibility audit and came away with a process to guide and evaluate my efforts.     

~ Jeni Hooper, UK

    Thank you so much for a very inspiring session Friday morning! I do not often feel so heard on all levels as I felt when talking with you. And some of your feedback reached right into the core of my passion. Thank you for that.     

~ Birte, Copenhagen, Denmark

    I'm so glad I met you Nick. Not just because you've been a role model and mentor for me. But also because you feel like family, like a brother or good friend I've known and loved forever.    

~ Jenny, Nottingham, UK

    Thank-you to you and Niki for an excellent course - it was absolutely brilliant & delivered all I expected and a lot more! It was so well designed and packed with lots of valuable ideas.     

~ Julie, UK

    I’m looking forward to the seminar on Saturday. I found the tele-seminar on Monday very valuable and great start for the seminar itself. Thank you for the insightful distinctions and your gentle yet powerful style.     

~ Jan Polak

    Many thanks - it is very kind of you to send me all this guidance information. I have decided to take two weeks off to work on this and other things. Thank you again.    

~ Kurida, UK

    I cannot thank you enough for taking time out to call as you promised. I will endeavour to re-orientate myself from now on. Nick, i appreciate what your organisation is doing (all your team members included). Discovering your good work, gives me the hope that there is light at the end of that tunnel and I dare to say my 'clouds' will clear eventually.... God bless.    

~ Yinka, Nigeria

    A HUGE thank you for today!! You were wonderful, thank you so much. You gave the group your wisdom, your experience, pragmatism, inspiration and it all came from your heart! Your gentle and respectful way of working was quite lovely to observe. I would love to stay in touch with you and would be delighted to be interviewed by you!    

~ Kim Morgan, Uk

    Thank you for the input last year which was very productive for me.    

~ Keith, London, UK

    Thanks again, as always your advice has put me back on the right path!     

~ Julie, UK

    Thank-you for a fantastic session last week. I got a lot out of it and am slowly beginning to assimilate it all.     

~ Catherine, Sussex, UK

    I too enjoyed my session with you although it was on the telephone. It was an unforgettable memory for me and I did value it so much. Thank you very much!    

~ Sandie, Surrey, UK

    THANK YOU! Yesterday was amazing and has helped me to 'see' many things about my new life as an entrepreneur and writer.     

~ Grace, London

    The sessions have been very constructive and inspiring - and have certainly given me a bit of prod to get moving. I definitely feel more confident about things. Thank you very much for your help and encouragement.     

~ Rebecca, London

    Thank-you Nick - I couldn't have done any of it without your help.     

~ Deborah, Paris

    Thanks for this video. I feel truly privilege to hear this. You are very humble and simple. The video is very simple, and the message is powerful. I am truly on my way to success. It’s great to hear the journey you have taken to get to this stage. All the best for now and the future.    

~ Genny Jones

    Hi Niki, I just wanted to say thank you for Wednesday's session and for sharing all those resources with me, it was really useful. Now I understand more about the keywords etc, it will be easier to focus on taking the right action to enable me to rule the world!    

~ Chrissie
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Entrepreneurship Seminars: Cape Town, South Africa with Nick Williams

"I truly love being in South Africa. South Africans have a spirit that
doesn’t exist anywhere else on the planet, so I’m coming back to
Cape Town to help you play a bigger game in your life and
become an Inspired Entrepreneur..."

Nick Williams

Entrepreneurship expert, best-selling author, and international speaker Nick Williams returns to Cape Town for three special live events. He passionately believes that your work (and running an inspired business) can be a source of inspiration and a fabulous way of discovering, unlocking and living your potential.

Click PLAY below (the panel of the right) to see Nick Williams featured on Carte Blanche...

Calendar of Events...

October 21st: Become an Inspired Entrepreneur and live The Work You Were Born To Do. Public talk through UCT – click here for full info.
click PLAY to hear a recording of
Nick Williams live at UCT (or download).
October 22nd: Help your clients discover the work they were born to do and grow your business. Masterclass for coaches at The Coaching Centre (6.30-9.30 pm). Call 021 7150525 or e-mail for more details.
October 25th: Become an Inspired Entrepreneur - how to unleash your entrepreneurial spirit and build your dream business! 1 day public workshop In Johannesburg via Zenatudeclick here for full info.
October 27/28/29th: Purpose & Personal Leadership with Kurt April. Corporate workshop through UCT. click here for full info and to book.
November 1st: Become an Inspired Entrepreneur - how to unleash your entrepreneurial spirit and build your dream business! 1 day public workshop in partnership with Kate Emmerson. Click here for info.

Why not click here to tell your friends about these events, and we'll automatically enter you into a free prize draw to win an hour of telecoaching with Nick.

... and in the meantime, why not grab a free membership to the Inspired Entrepreneurs’ Club and participate in the group we’ve set up especially for South African Inspired Entrepreneurs.

... how to unleash your entrepreneurial spirit
and build your dream business!
Event takes place November 1st at the Atlantic Imbizo Hotel.
“My goal is to give you a detailed step-by-step roadmap for turning your ideas
into a fully-functioning business - with stable cashflow - so you can quit your job
and begin your new life as a full-time Inspired Entrepreneur ...”

~ an exclusive day workshop with Nick Williams

Click PLAY to hear an audio introduction
from Nick Williams...

THE ADVENTURE BEGINS HERE...

Are you? -

  • Tired of trading your life away in a career that’s devoid of joy & fulfilment?
  • Dreaming of quitting your job and taking control of your destiny?
  • Craving new opportunities to express your gifts and talents?
  • Eager to boost your income and start living life on YOUR terms?
  • Yearning for more passion, fulfilment and adventure in your life?
  • Searching for ways to make a meaningful contribution in the world?
  • Eager to break free from the 9-to-5 grind and become your own boss?
  • Excited about exploring your potential and running your own business?

...then perhaps you’re destined to become an Inspired Entrepreneur?

We all have unique gifts and talents - but for many of us – these abilities simply can’t be properly expressed from within the confines of a conventional job. I believe that some of us are called to break-free from the career straightjacket and create a more meaningful life of contribution, freedom, and fulfilment...

... and I’m here to tell you that (contrary to what the naysayers may think) now is the best time in history to start a new business...

  • Never before has there been so much opportunity.
  • Never before has conventional ‘job security’ seemed so tenuous.
  • Never before has it been so easy and so free of risk to get started.
  • Never before have there been so many advantages for business owners.

... this means that never before has the door been open for Inspired Entrepreneurs to take a stand and make a difference in the world – so if you’re an aspiring business owner – consider this your rallying call.

WHAT WILL I LEARN?

COURSE OVERVIEW

In a nutshell, you’ll learn –

  • A practical step-by-step roadmap for building your Inspired Business.
  • The different stages from planning, design and launch to maturity.
  • How to adopt the mindset of an Inspired Entrepreneur.
  • How to design your business around the lifestyle you’d like to create.
  • How to craft a compelling offering and target your niche market.
  • Quick ways to generate your first sale and build instant momentum.
  • The practical steps involved in launching a new business.
  • Marketing strategies for creating visibility and attention for your business.
  • How to create a safe plan for transitioning out of your 9-to-5 job.
  • How to tell your authentic story and build your personal brand.
  • How to scale your business, serve more clients, and grow your wealth.
  • The common pitfalls that trigger business failure and how to avoid them.
  • How to deal with any resistance you might face throughout your journey.
  • An end-to-end game-plan for building your inspired business.

Part 1: The Mindset of an Inspired Entrepreneur.

The first part of this course is all about getting you thinking like a successful Inspired Entrepreneur.

We’ll explore the following -

  • How to put your passions ‘front and center’ in your business plan.
  • How to ditch the employee mindset and start thinking entrepreneurially.
  • Developing the key skills you’ll need to get started as an entrepreneur.
  • Thinking strategically: working ‘on your business’ vs. ‘in your business’.
  • How to prepare mentally, emotionally and spiritually for the road ahead.
  • Why successful entrepreneurs always put contribution before profit.
  • Building your business incrementally using our ‘baby steps’ philosophy.
  • How to manage your time and resources in strategic & sustainable ways.
  • Why business = relationships and how to become a natural networker.
  • Positioning yourself as an expert and a trusted advocate for your clients.
  • Remaining true to your values and principles every step of the way.
  • Why entrepreneurship is the ultimate vehicle for expressing your talents.
  • Cashflow and building real wealth vs. working hard for a pay-check.
  • Why entrepreneurship is an adventure that will expand your horizons.

… and we’ll also tackle these major pitfalls –

  • FAILURE: Why failing ‘fast and small’ is a natural part of learning.
  • UNCERTAINTY: Getting comfortable with ‘risk’ and ‘the unknown’.
  • FREEDOM: Giving yourself permission to pursue YOUR goals.
  • MONEY: Why it’s okay to be abundant and spiritual to be prosperous.
  • SUCCESS: How to conquer any fears associated with playing bigger.
  • EDUCATION: Why you don’t need a degree to be an entrepreneur.
  • SOCIAL: How to handle the naysayers amongst your friends and family.

Part 2: Designing Your Ideal Entrepreneurial Lifestyle.

Many entrepreneurs set themselves up for long-term struggle, and many nasty surprises, simply because they fail to ask themselves a handful of simple questions at the very beginning of their journey...

... this section of the course is all about addressing these essential questions up-front so that you can build your business with the end in mind.

We’ll be exploring the following in detail -

  • Making sure that your business idea reflects your passions and talents.
  • What does ‘success’ really mean to you, both practically and emotionally?
  • Designing the lifestyle you’d like your business to make possible.
  • Do you want a business with dozens of employees or a ‘Zen business’?
  • Proper planning and how to avoid ending up as a slave to your business.
  • How to structure your business so you don’t get drowned in red-tape.

... there’s no substituting hard work for good planning: I’ll help you to create a structure - from day one - so that your business is set-up to serve you rather then you having to struggle to serve your business.

Part 3: Develop Your Offering

Next we’ll turn our attention to the process of designing the first-rate products and services that your business will actually provide. At every stage our focus will be on creating the simplest ‘market worthy’ version of your offering, so that you can get real-world feedback, and fine-tune as you go...

... we’ll be exploring -

  • Thinking big & starting small: creating the ‘big idea’ for your business.
  • Targeting your niche: who’s your customer and what do they really want?
  • Business bootstrapping: choosing a business that’s easy & cheap to start.
  • Everything is sales: features, benefits & talking your customer’s language.
  • Brand YOU: bringing authenticity and personality to your offering.
  • Perceived value vs. absolute value: how to profit from smart pricing.
  • Talking to your customers: create a positive dialogue from day one.
  • Getting practical: delivering your offering to real-world customers.

... plus, you’ll have the opportunity to get feedback from myself, and to brainstorm with the entire group.

Part 4: Generate Your First Sale

From the moment you make your first sale - you’re an entrepreneur - and nobody can tell you otherwise!

... this part of the course is about getting you across this vital threshold: I’ll be teaching you a deceptively simple and highly practical strategy for getting your first sale, client or booking in the bag ASAP.

We’ll explore -

  • How to reach out to any clients that might already be known to you.
  • How to throw your networking in to high-gear and expand your visibility.
  • How to dramatically improve your face-to-face selling skills.
  • How to feel calm and confident asking for and accepting money.
  • How to turn a one-time customer into a repeat client.
  • How to generate referrals without being pushy or obnoxious.

... plus, how to keep the momentum going after you’ve landed your first sale!

Part 5: Building Your Support Network

The major entrepreneurial dreamkillers are a lack of education, isolation, and poor judgement. So, it’s essential that you create – or plug into - an entrepreneurial support system that will enable you to get access to the information, perspective and community you need...

... we’ll explore -

  • How to get a first-rate coach or business mentor to support you.
  • How to decide whether or not you need a business partner.
  • How to find and join networks of fellow entrepreneurs.
  • How to get and stay inspired about your business.
  • How to create community around your project.
  • How to choose your service providers wisely.

Part 6: Launch and Grow.

In this part of the course, our attention turns toward taking your concept, and launching it as a real business, with the minimum possible investment of time, energy, and money.

We’ll explore -

  • What’s in a name: Creating the right brand for your business.
  • Founding your business: should you incorporate or be a sole-trader?
  • Be a part-timer: how to launch your business before quitting your job.
  • Business process: making sure you’re set-up to handle lots of customers.
  • Preparing for launch: getting the right providers and logistics in place.
  • Get online: quick and inexpensive options for launching a website.

... and when you’ve finally opened the doors, your attention will turn to growing your business into a stable and predictable source of cash-flow -

  • Creating a simple and effective marketing plan for your business.
  • How to build your business via word of mouth and networking.
  • How to establish yourself as a trusted expert in your niche.

... plus, how to strategically balance the various demands on your time and make the process of scaling your business as smooth and stress free as possible.

Part 7: Plan Your Transition

Finally, when you’re running a successful part-time business, the next step is to transition into being a full-time entrepreneur!

We’ll explore -

  • How much hard-cash / cash-flow you’ll need to finance your transition.
  • How to deal with the inevitable fear that arises when it’s time to quit.
  • How to use your extra time strategically after you’ve quit your 9-to-5 job.
  • How to lower your risk and give yourself a ‘fallback’ if things take longer.

PLUS: additional help and support!

  • There’ll be plenty of opportunities to ask questions and to get detailed one-on-one coaching from me.

  • You’ll also get free BASIC membership to The Inspired Entrepreneurs’ Club: which will give you access to forums, blogs and social networking. There’ll be a dedicated forum just for participants in this course, and I’ll be online to offer help (both before and after) if you need any additional clarification. This is your opportunity to plug yourself into a real-life community of Inspired Entrepreneurs!

HOW DO I BOOK?

Regardless of your current level of experience, and how modest or considerable your ambitions, I guarantee that this event will give you an unparalleled insight into the process of starting a business and becoming an Inspired Entrepreneur

... the course is jam-packed with practical ideas, case-studies and concrete examples - and I’ll be providing you with BOTH the big-picture overview and an in-depth inventory of the practical steps you need to take.

So if you’re ready to up-the-ante, to grow greater than your fears, and to pursue your dream of leaving the corporate life to become an entrepreneur, then I invite you to grab your place right now.

EARLY BIRD DISCOUNT: This event will sell out so book your place now. The price of a place on this one-off coruse is just 795 Rand until Sept 30th, then the price goes up to 895 Rand (if there are places left). Pay online by clicking here.

... call Kate on 0823413143, e-mail her by clicking here.

Who is Nick Williams?

Nick is an international author, speaker and coach. He passionately believes that your work can be a source of inspiration and a fabulous way of discovering, unlocking and living your full potential. He believes that everyone has the capacity to be inspired and also be a source of inspiration to other people.

He is invited to coach individuals seeking inspiration in their work, entrepreneurs and household names such as: IKEA, BBC, McKinsey, PriceWaterhouseCoopers, W H Smith, British Telecom, British Aerospace, London Underground, Merrill Lynch, UBS and Goldman Sachs and the University of Westminster.

Nick’s work has been the subject of over 1,000 features worldwide and resonates with many South Africans, having been featured in Carte Blanche, Sunday Times, Die Burger, The Citizen, The Argus, Tatler, Cape Times, Die Beeld, Pretoria News, CapeTalk, SAFM, 5FM, GQ magazine, Cosmopolitan, Fair Lady, Namaste Magazine, Odyssey Magazine, and 702 radio.

Copyright 2007 The Inspirational Learning Company Limited.
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