“This group is an opportunity to join a dozen fellow Inspired Entrepreneurs
and spend 3 hours sharing insights into the digital marketing tactics that are driving
results in each other's businesses. The goal of this group is to save each other dozens
of hours of wasted effort, and to step-up to a new level of sophistication, effectiveness
and success with our online marketing and business processes.”
~ Niki Hignett, Co-Founder Inspired Entrepreneur.
NOTE: This event is exclusive to Community Level Members only.
These quick-fire mastermind sessions will be facilitated by my friend and business partner Niki Hignett, but I (Nick Williams) will be present at every meeting to chip in and share my own perspectives...
… the purpose of this group is simple: to support each and every member in stepping-up to a new level of sophistication, effectiveness and success with their online marketing and business processes.
Niki’s goal is to make this the best regular meetup in London for sharing insights into small business digital marketing. His aim is to make this group an ongoing forum for sharing high leverage information; e.g. only the ideas that are the easiest to get started with, and that will generate the greatest results for the least effort.
If you know Niki, you’ll be aware that he has a philosophy of online business that he evangelises. It’s this philosophy that helps power our operation at Inspired Entrepreneur, and it’s why he’s one of the most sought after marketing, analytics, and software development minds in London.
Effectiveness is key.
Regardless of your current level of knowledge in this subject area, you’ll begin to think of your business as a set of systems that can be measured, optimised and automated. Armed with this mindset, you'll be firmly on the road to building a scalable operation that can serve hundreds (or even thousands) of customers – all without becoming a slave to your own creation.
Niki’s goal is to create an environment where everyone is constantly sharing tips, tactics and strategies that are proven to be effective.
This group will focus on key subject areas such as -
- Overall online business strategy and structure.
- Building a loyal audience; converting browsers into buyers.
- Crafting high quality information products, e.g. compelling "ethical bribes".
- The art and science of sales copy-writing.
- Search marketing: SEO, PPC, and more.
- Social media; Facebook, Twitter, etc.
- Optimisation, testing and analytics.
- … and more!
Each session is structured as follows:
... to begin with we'll have a quick check-in to introduce ourselves and share successes from the past month. Next, Niki will give a presentation on a fundamental aspect of digital marketing, and over time (along with a comprehensive series of course notes) these presentations will build into an excellent overview of the territory of online marketing and digital business. Then we'll break out into small groups and discuss what actions we're committing to over the next 30 days, have a quick round of sharing, and then break.
The second half of the session is a free-form dialogue where everyone is given the opportunity to ask questions or share challenges that they're currently facing, and then, in turn, everyone chips in with thoughts, suggestions and tips; so that together, we can unlock the collective connections and resources of everyone in the group.
The energy of this format: Niki is all about systems, being effective and all about the practical knowledge and know-how to create solid and tangible success. His energy is about clear thinking and strategy. I will also be on call at all times to provide the inspirational context for all he shares.
There is a dedicated Facebook Group for this format, so that Community Level members can connect between sessions (you'll need to click the "Ask to join group" button on the group homepage - within Facebook - to be granted access).
This mastermind group will be held at the International Students House (The Fitzrovia Room) in London on the 17th May 2012 between 14:30 PM and 17:30 PM.
If you're a Community Level Member there's no need to book, just come along.
“Great use of Direct Response marketing is the biggest
leverage point available to a small
~ Niki Hignett Co-Founder Inspired Entrepreneur