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How to Build a Truly Effective Website

Niki Hignett

Your website is a machine. A machine that should be effortlessly converting your visitors into an audience, and then converting that audience into loyal customers – all in the most seamless possible way.

But how effective is your website? Is it a Ferrari, roaring away on all cylinders? Or is it the online equivalent of a three legged donkey?

Many smart business owners realise that the difference between having a vanilla "brochure style" website and having a fully optimised “direct response” website can be game-changing, and can easily enable you to double or triple your audience and your revenues.

… also having a great website doesn't need to mean blowing thousands on fancy animations and arty graphic designers. The big secret – the one that your overpriced webmaster probably doesn't even realise – is that creating a successful website is mostly about good structure. In particular, having a tried and tested direct-response format, that sucks visitors in, and funnels them out the other side as happy customers.

A well functioning website and clear Internet presence is essential for your success today. Sadly, a nice looking website that just makes people shrug their shoulders, and then click back to Google, is both a waste of time and opportunity.

Tonight you’ll learn what the real focus of your website should be and how to structure your online business for maximum returns.

During this highly practical evening, you will learn:

• The one key function of your web site.
• How to structure your homepage for maximum impact.
• How to design a killer freebie that will grow your list rapidly.
• How to control the flow of attention on your site.
• How to build credibility using audio and video.
• How to track your success with web analytics.
• A strategy for testing and improving your site. 

… throughout the evening, we'll be using Inspired-Entrepreneur.com (projected up onto a big screen) as a live example, and we'll explain why we chose the structure we did, and why it works.

In the last two years we've grown our database of prospects from 6,000 to nearly 20,000 names and e-mail addresses. If you'd like to learn the simple structural changes that you can make to your website - that could ultimately help you to achieve similar results – then this event is simply not to be missed.

... but book early to avoid disappointment – if you're too late – the only way to get this information will be at Niki's signature course called Online Marketing Demystified, which costs £149 per ticket - only runs once per year - and always sells-out.

...so what are you waiting for?

This gathering will be held at the International Students House (The Club Room) in London on the 17 February 2010 between 19:15 PM and 21:30 PM.

Cost: FREE to Premium members of the Inspired Entrepreneurs Club, £15 to non-members. Premium Membership currently costs just £12.99 per month, and you can join now, or you can complete a mandate to be billed for £12.99 each month at the door. There are no contracts or minimum commitments involved and you get a range of other benefits.